Ontario Brokers

What is a Broker?

What does an insurance broker actually do? 

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The What is a Broker? campaign was developed to build public awareness around the work of insurance brokers and drive support for their industry. We ran a six-week digital campaign, producing a highly-shareable video series to educate the public on an often misunderstood profession. 

At the core of the campaign were three videos that pose different scenarios to show why things are often better left to the experts. We presented three locations: a restaurant, a dentist's office, and a hair salon. In each of the videos, the protagonist takes control and quickly learns that they were better off trusting a professional to meet their desired outcome.

In addition to the videos, we re-designed their website and logo to fit our campaign colour scheme and created a customized social media calendar that housed the core of the campaign's content. 

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As an associate producer, I acted as a production assistant on set to ensure that each commercial shoot ran smoothly and problem-free. I was also involved in the pre-production and post-production process for the length of the campaign.

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