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How do you become one of the most recognizable media brands in Canada?

 

At The Peak, we did it by being bold, adaptable, and always putting our audience first. My journey there started as Growth Marketing Manager and evolved into Head of Studio—a role that allowed me to shape our growth and help lead us into exciting new territories.

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Building the Base

As Growth Marketing Manager, my mission was clear: grow our audience and deepen engagement. Through targeted marketing campaigns, we doubled our flagship newsletter subscribers from 50,000 to 100,000 in 6 months and launched a second newsletter that quickly grew to 25,000 subscribers. Social media was also key—I developed strategies that took our TikTok and Instagram followings past the 40,000 mark each. It was all about meeting our audience where they were and giving them content that kept them coming back.

 

Stepping Up as Head of Studio

With that momentum, I stepped into the role of Head of Studio. This was where things really got interesting. I led our move into sponsored content, producing videos, newsletter ads, and podcast spots that were as engaging as our editorial work. My goal was to create partnerships that felt authentic—stories that resonated with our audience while hitting the mark for our clients.

 

Collaborating with Clients

Working closely with brands, I managed projects from brainstorming to final delivery, making sure each piece of sponsored content aligned with The Peak’s ethos: helping modern Canadian business leaders get smarter, faster. It was about keeping the quality high and staying true to who we were.

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A Big Milestone

All of this hard work led to something we were proud of: on June 8, 2023, The Peak was acquired by ZoomerMedia. It was a huge step that gave us even more resources to keep growing and connecting with our audience.

The Impact

At the end of the day, it’s not just about numbers—it’s about building trust and creating content that matters. Growing The Peak to 150,000+ subscribers and leading our expansion into new business lines was a journey I’m proud of. It showed that with the right mix of strategy, creativity, and authenticity, you can create something people love and rely on.​​​​​